The annual American Institute of Architects conference brings together people to learn, share and meet other professionals. This internationally-recognized conference held in New York, New York, promotes the impact, dignity and sophistication of the profession.
Attendees are educated in design, art, materials, form, shape and culture. They know the effect buildings have on people, directing behavior, mood and thought, much like design. The theme’s design should honor the work and elevate the dignified industry.

Inspired by the metaphor of buildings as visual poetry, the theme uses the typographic layout of a poetic stanza. Dramatic shapes and forms of words and buildings are used in an elegant design. The classic Didot typeface was used to represent the timeless New York aesthetic. A simple color palette of blue, light brown, black and white repeats the common colors of buildings. Form follows function for the event’s giveaway items and branding.
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