I'm a San Diego-based illustrator and graphic designer who specializes in creating custom maps and branded visuals for the tourism and hospitality industries. Through my design studio, Dan Flores Studio, I help hotels, resorts, destination marketing organizations (DMOs), and small businesses tell their stories with clarity, creativity, and a strong sense of place.
Whether you need a charming hotel property map, an illustrated walking guide, or branded print materials for your next campaign, I bring thoughtful, visually engaging solutions that connect with your guests and visitors — all while being mindful of your time, budget, and brand goals.
I also offer map refresh and rebranding services for properties that want to upgrade their existing visuals to reflect new amenities, updated branding, or guest experience improvements.
Projects I take on:
Hotel & Resort Property Maps
Tourism Destination Maps
Neighborhood Guides & Walking Maps
Custom Print Materials (menus, signage, visitor guides)
Logos & Identity Graphics
Illustration-based Branding
Let’s create something unforgettable — get in touch to collaborate.
Custom Hotel Property Maps | Tourism Destination Illustration & Branding
Dan Flores is a San Diego-based designer creating custom hotel maps, tourism destination guides, and hospitality branding. His work supports guest experience, wayfinding, and marketing for properties across the U.S.